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Business as Magic

I will share here a sociological theory of institutionalized organizations that helped clear up my confusion. In this model, institutions have two competing interests. On the one hand, they need to be efficient at producing their product or service. On the other hand, they need to be legitimate and to fit into myth-driven regulatory and structural frameworks. In response, institutions decouple their mythical and practical activities. They not only pay lip service to myth, but structure their operations and activities toward signaling conformity with it. Backstage, their members accomplish the necessary tasks using methods often at odds with their institutional myths.
#myth #magic #management #organizations #ceremony #CEO #entrepreneurship #ritual #simbology
Business as Magic
 
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